Web Writer

Functions

A Web Writer may also be known as an editorial content manager.
He manages a website’s content based on the content strategy defined in advance by the Editorial Project Manager.

A Web Writer specialises in writing for the Internet. He gathers the information he needs to write the required content. He dreams up slogans and tag lines and, more generally, search-engine optimised content. His goal is to have the best possible organic SEO results with copy that best meets the needs of Internet users. He may also adapt content that already exists on other media for the website. His writing style adheres to the editorial charter of the site he works for and takes into account standards and best practices in web writing, such as ease of reading and navigation.

He is a communication specialist and works with a large number of Internet formats. For example, a Web Writer may produce copy for banners, web inserts, advertorials, prospectuses, newsletters, website content or content for mobile apps, blogs, etc.

In most cases, the Web Writer will also be in charge of integrating product content into the various platforms and publishing it online.

Qualities

A sales mindset, extensive general knowledge, excellent language skills and creativity are the qualities Web Writers use on a daily basis to write high-impact, interactive copy that will persuade users. Their grammar, syntax and spelling are flawless.

They are SEO specialists and know all there is to know about organic search engine optimisation: content structure, prioritisation of information, tags, key word selection and link integration are concepts they use on a daily basis.

Tools

SEO, CMS, Word