Traffic Manager

Functions

A Traffic Manager may also be referred to as a web traffic manager. She is a specialist in Internet advertising and statistics.

Depending on the campaign type, sector and target, the Traffic Manager recommends advertising spaces, formats and creativity pathways. She then sets up the technical aspects of the campaign and monitors it. A Traffic Manager is expected to optimise the campaign as it progresses and deliver the best possible results. At the end of each campaign, she must write a campaign assessment.

Qualities

Traffic Managers are curious about the habits of Internet users. They also keep continuous tabs on the digital world and the latest trends. This enables them to bring innovative ideas to the table and to run the best advertising initiatives. Rigorous monitoring and a love of numbers make Traffic Managers responsive individuals who can quickly diagnose a situation to optimise a campaign.

Because they must work with many colleagues in the marketing, technical, and sales fields, Traffic Managers have strong interpersonal skills, can adapt to the person they’re communicating with and enjoy teamwork.

Their persuasiveness and writing skills help them present their ideas and explain campaign results.

Tools

Access, Excel, Word, Powerpoint
HTML, PHP, XML, Javascript, SQL
Google Analytics, AT Internet, Omniture