Social Media Project Manager

Functions

The Social Media Project Manager may also be called a social media manager, social media project lead or community manager.

The Social Media Project Manager determines which strategy to deploy on social networks in keeping with the overall communication strategy: which presence, what form, how often, which communities, who at the company will participate, best practices, etc.

The Social Media Project Manager is responsible for implementing the defined strategy. Each day he coordinates the company’s interactions via social media and, more broadly, manages its e-reputation. He must train and support the individuals who contribute to the social networks.

Qualities

Social Media Project Managers constantly monitor social networks. They are curious and know how to detect and plan for the social trends of the future.

Social Media Project Managers are responsible for the results obtained on social networks and for the company’s e-reputation. They are organised and rigorous, which helps them implement performance indicators, optimise initiatives and suggest areas for improvement.

Social Media Project Managers are good teachers and have strong writing skills. They draw on these gifts to impart social media best practices to their teams.

Tools

Google Analytics, AT Internet, Omniture
WordPress
Excel, Word, Powerpoint