Affiliates Project manager

Functions

An Affiliates and Partnerships Project Manager may also be called an affiliate programme manager, affiliation consultant or affiliate manager.

Her role is to define the partnership and affiliate strategy that can generate qualified traffic to the website or application for which she is responsible. She recruits partners and negotiates contracts. The mechanism she puts in place must be appealing to the partner or affiliate and be profitable for the website.

The role of the Affiliates Project Manager is also to coordinate their network of partners to earn their loyalty, build momentum and ensure profitability. To this end, she is responsible for the operational implementation of the various scheduled events and partnerships. She works like an orchestra conductor and is involved at every stage of the project. She gathers the elements needed to put together various promotional activities. She works in close collaboration with a web designer on the creation part of the project, and with each partner to execute operations, then ensures they proceed smoothly. She will use different methods, including contests, dedicated banners, email campaigns and sometimes exclusive sales operations.

An Affiliates Project Manager is also accountable for the results the site attains through these actions. She assesses the impact and profitability of each partnership from an ROI point of view.

Qualities

They are skilled negotiators with business smarts and a knack for persuasion. Affiliates and Partnerships Project Managers secure the best possible partnerships to generate quality traffic.

They work with various stakeholders, so they have good interpersonal and communication skills.

Affiliates and Partnerships Project Managers are organised, rigorous and responsive. They analyse the results of their partnerships and optimise them by being proactive.

Tools

HTML, XML, PHP
Word, Excel, PowerPoint
Google Analytics, Omniture, AT Internet