Social Advertising Project Manager

Functions

The Social Media Advertising Project Manager is in charge of the overall social networks strategy. He is responsible for the strategic vision for digital social media and must be familiar with all its technical aspects.

The Social Media Advertising Project Manager defines the recommendations and strategies to adopt on Facebook, Twitter, LinkedIn, Instagram and Snapchat. He launches operational campaigns based on recommendations made.

After launch, the Social Media Advertising Project Manager monitors all campaigns and fine-tunes them to improve the ROI from campaigns. The Social Media Advertising Project Manager prepares analytical reports on a regular basis and submits them to the relevant departments.

Qualities

Social Media Advertising Managers are always on the look-out. They are passionate about new technologies and curious in general, which helps them establish the most innovative systems.

Energy is one of their most significant character traits.
They have strong interpersonal skills and are very customer service oriented.

They are rigorous with good analytical skills.

Tools

Excel, Word and Powerpoint
Photoshop
Google Analytics, At Internet, Omniture
Hootsuite, Buffer, Sprinklr